Content Creation

"Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers"

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How About an Example of Content Marketing?

 

Say you’re a swimwear designer and your business has decreased as you enter the fall season. You’re still looking to increase your customers, so you start a blog and write 2 to 3 keyword-optimized posts each week that explain which swimwear is best for your body type, what color swimwear look best for your skin tone, and what are your favorite swimwear coverups. These posts start to rank in the search engines over time and when spring hits, people start to search online about places they can buy their swimwear from. They come across your blog, read your expert posts, and keep coming back to learn from you week after week. While some of these people will choose to make purchases on their own, others decide that they should trust the expert to do their spring shopping for their upcoming trip and make a purchase through your website.

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Content marketing can:

• Build trust with your visitors 

The more content you create, the more you look like an expert in your field. Ex. I rather book services with a fitness trainer that's also providing me on tips how to eat healthy, how to stay fit, what exercises should I do to lose weight in a certain area rather than a fitness trainer only advertising me to book with him but not giving me a reason why.

• Build brand awareness

The more you post, the more likely to be seen on social media and Google search engine (SEO). The more times people see your content, the more likely they will buy from you. Even if they're not ready to purchase just yet, they will always keep you in mind for when they are ready to buy what you are advertising. ​

• Your visitors will share your content on social media networks

How many times you've seen the same post on multiple accounts? Great content always gets shared and reposted. Guess what? The more times your post is shared, the more times your brand will be visitable to others outside your reach.

• Gives people a reason to come back to your website

People want to see updates! Why should your potential customer keep coming to your website if you aren't updating or posting anything ?